The Munich-based ad agency Serviceplan have designed an innovative calendar for health insurance provider AOK. Dubbed as an apple a day, the calendar features a specific tube made out of UVA- and UVB- resistant Plexiglas, which is filled with apples according to the number of days in the month, e.g. it requires 31 apples for the month of January, 28 for February and 30 for April.
With each passing day, owner needs to eat an apple to reveal the correct date and keep up the pace with the month. They will have to refill the tube with apples at the end of the month, until they find a better alternative or run short of apples.