The Masdar City is the LAVA studio creation which is projected as the city of future positioned at the forefront of integrating sustainable technology into modern architectural design. The concept was originated from Rome, Athens, Florence; most great historical cities have had the plaza, forum, or square at their epicentre – where the life, values, ideals, and vision of the population evolved.
Masdar Plaza is "The Oasis of the Future": a living, breathing, active, adaptive environment; stimulated by the social interaction of people, and spotlighting the use and benefits of sustainable technology. Hence, the design proposal focuses on the delivery of three key issues:
Performance – to demonstrate the use and benefits of sustainable technology in a modern, dynamic, iconic architectural environment.
Activation – to activate or operate the sustainable technology in accordance with the functional needs of this environment, 24 hours a day, and 365 days of the year. Interaction – to encourage and stimulate a social dynamic where the life, values, ideals, and vision of the population of Masdar evolve