As an ordinary kettle, Qp has more than the usual, especially when it comes to commercial economy market. The main aim of this project of this Andrey Vostrikov design is to develop a kettle, which is cost efficient and therefore reflected by its low price which design is also organic and different. The low price of Qp is designed to allow this kettle to be affordable to all families and families with a very modest income.
On its own Qp is a usual electric kettle with standard heater component. Rectangular shape was chosen because it can hold more water capacity rather than round shape. Reducing area of heater element together with increasing its power helped to keep consumer properties. Another idea is to keep switch and machinery of lift lid in one block.