Long cords are common problems today. Designer Meysam Movahedi has introduced his solution of the 1.5 meters cord that unfurls from a cavity behind its socket.
Dubbed Rambler Socket, the extension cord neatly tucked away. When needed, users simply pinch the sides and wind it out. After the deed is done, a gentle tug on the wire will activate a spring mechanism, and it shall recoil back into place.