Indian Stretchable Watch or ISH watch in short, is a touch of dark humour that depicts Indian's the mentality of time. If one said to be in certain place at twelve o'clock, then he would say "I'd be there at twelve-ish" which means he would REALLY got there at half or fifteen to one.
The Prasanna Sankhe's design do resembles the idea. The wristwatch face has the numbers slightly shifted from their usual place, making it difficult for the viewer to tell exactly what time it is. the prefix ‘-ish’ gives the time periods a visible ambiguity. The watch is available exclusively through Filter.